SOME OF OUR PAST WORK…
Maithili Raelle & Kyle Richh Case Study
To maximize exposure, the campaign was executed through Spotify Ads Studio with highly targeted advertising: Targeted Similar Artists: Ads targeted listeners of Teyana Taylor, Princess Nokia, Saweetie, A$AP Ferg, and Doja Cat—all artists with a similar fan base. Geographic Focus on the USA: Concentrating on the U.S. market aligned with the genre’s popularity and listener engagement patterns. Ad Creatives: Ads included a 30-second audio snippet of “Heavy On It” with eye-catching visuals, providing an immediate option to stream the song directly. Spotify Ads Studio 60 Days Campaign
Ntantu
we conducted a 14-day trial period that yielded impressive results, generating 4-5k+ streams for the artist’s profile. The campaign strategically targeted audiences with similar interests in artists such as J Hus, Burna Boy, Skepta, and Naira Marley, ensuring the promotion reached the right listeners. The outstanding outcome of this trial campaign greatly impressed Ntantu, prompting the decision to collaborate with us for a larger-scale campaign. Currently, our focus is set on a bold objective of achieving 100,000+ streams within a single month. With our strategic promotional efforts and expertise, we are confident in our ability to elevate Ntantu’s presence and drive substantial growth in their fanbase, propelling their career to new heights.
Worth It – Elijah Connor
Our strategy included a multifaceted approach to drive optimal results within the campaign’s timeframe: Audience Targeting: We identified target listeners based on demographics, listening habits, and genre preferences. We focused on R&B, hip-hop, and pop listeners across the U.S., Canada, and parts of Europe where similar artists have strong fan bases. Spotify Audio Ads: Short audio ads promoting “Worth It” were crafted to play between songs, targeting relevant playlists and audiences with a call-to-action encouraging listeners to check out Elijah’s track. Video Ads and Story Ads: High-quality video ads highlighting the song’s hook and Elijah’s signature style were created. These ads were displayed in Spotify’s video story format to visually engage listeners and create a memorable impression. In-App Placements: We leveraged in-app placements on curated Spotify playlists that matched Elijah’s sound and appeal. This helped the track gain traction among active music seekers and genre enthusiasts.
