Turning Vision Into Impact
.At Rim Plug 1, we don’t just consult—we execute. Our Projects Division is where strategy meets action, delivering real-world results for artists, labels, and music entrepreneurs. From artist incubators to industry-disrupting campaigns, we specialize in high-impact initiatives that push careers forward and reshape the game.
Maithili Raelle & Kyle Richh – Heavy On It
Artist: Maithili Raelle & Kyle Richh Song: “Heavy On It” Platform: Spotify Ads Studio Campaign Duration: 2 months Objective: Achieve over 60,000 streams in 2 months Result: 380,000 streams, exceeding the goal by 533% The Brief Maithili Raelle & Kyle Richh collaborated on the track “Heavy On It,” blending influences from rap, R&B, and hip-hop to appeal to audiences who enjoy strong, rhythm-driven music with charismatic performances. For this release, Maithili and her team identified Spotify as a key platform to promote their song due to its vast reach and efficient ad targeting options.
Worth It – Elijah Connor
Our objective was to leverage Spotify’s platform to maximize reach and engagement for “Worth It.” Elijah’s team approached us with the goal of achieving significant growth in both streams and followers over a 30-day campaign, with a strong focus on reaching new listeners. We developed a tailored Spotify ads campaign to boost visibility and targeted ads to key demographics and regions. The campaign included a mix of Spotify audio ads, video ads, and in-app placements. Elijah Connor’s team set clear goals for the campaign: Drive 100,000+ streams on Spotify for “Worth It” within 30 days. Increase monthly listeners on Spotify by targeting relevant audiences and listeners with high engagement potential. Expand Elijah’s fanbase on streaming platforms and encourage listeners to follow him for future releases. Bolster Elijah’s presence across DSPs to support his growth on Apple Music, YouTube, and other platforms.
Babyface Ray, Juice the Mac, Peezy – Tom Brady
After a period of relative inactivity following their initial album release, they embarked on the journey to release their second album, initially titled “Fly 2 the Sun” around mid-2011. Ultimately, it saw the light of day in late 2015 under the new title “Awaken.” Unfortunately, the band disbanded in 2017, but in a surprising turn of events, they regrouped in 2022. Currently, they are diligently working on a forthcoming album titled “Revolution,” which is slated for release in 2023. The Campaign Our music marketing agency implemented a comprehensive strategy focusing on digital streaming platforms, social media engagement, and industry recognition. Key components included: Spotify Playlisting Social Media Growth (Meta Ads) Google Ads 4 Weeks Campaign Spotify Streams: Goal: 100,000 streams Result: Over 300,000 streams, tripling the initial target. Key Takeaway: Effective playlist placement and high engagement from targeted listeners contributed to this success. YouTube Views: Goal: 100,000 views Result: Exceeded 400,000 views. Key Takeaway: Location-targeted Google Ads drove an impressive volume of views, ensuring sustained engagement beyond the campaign period. Social Media Growth: Goal: Double Instagram followers (from 20,000 to 40,000) Result: Babyface Ray’s Instagram followers grew to over 45,000 by the end of the campaign. Key Takeaway: Our targeted social media growth strategies, particularly on Instagram and Facebook, enabled us to reach and surpass the follower goal in record time.
